Browsed by
Month: April 2016

The Importance of Silence

The Importance of Silence

In 2011, the Finish Tourist Board ran a campaign that used silence as a marketing ‘product’. They sort to entice people to visit Finland and experience the beauty of this silent land. They released a series of photographs of single figures in the nature and used the slogan “Silence, Please”. A tag line was added by Simon Anholt, an international country branding consultant, “No talking, but action.” Eva Kiviranta the manager of the social media for VisitFinland.com said: “We decided,…

Read More Read More

Eating less may lead to longer life, says aging expert

Eating less may lead to longer life, says aging expert

 Eat less and live longer is the simple message from an expert in the natural process of ageing. His advice has nothing to do with dieting, it is research that hints at greater longevity for those who reduce their calorie intake. The possibility that going around hungry all the time might help you live longer first emerged 80 years ago and has been under scrutiny ever since, said Prof Steven Austad of the University of Alabama at Birmingham. “For the…

Read More Read More